Theater is so endlessly fascinating because it’s so accidental.

Arthur Miller described the theatre as accidental. But your communications strategy shouldn’t be. Post-COVID, we couldn’t help but notice that theaters were struggling. Many had to eliminate staff positions during COVID, which meant upon reopening, skeleton crews were juggling a multitude of jobs and responsibilities. Additionally, traditional marketing strategies that worked before the shutdown were no longer effective. That’s why we revived RDU on Stage, to help theaters craft effective media campaigns and increase visibility across all platforms.